PPG Industries Automotive OEM Coatings
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GLOBAL COLOR CAPABILITIES AND DEVELOPMENT

At PPG color is dynamic. It is personal. It can influence consumers and define an automobile. It can set one vehicle apart from its competition. The right color complements the shape and form of a vehicle and helps define and enhance the OEMs brand strategy.

PPG's network of 23 international color experts from automotive, architectural, aerospace and consumer products markets analyze design trends, consumer preferences and priorities across regional, cultural and global markets to determine factors that will influence future color choices. The new colors and palettes introduced reflect developments across all these markets and influences.

The annual PPG color show allows us to interpret a global color palette specific to the needs of the automotive OEMs. Our goal is to showcase trends and interpret contemporary color direction from all aspects of life. We assess not just what is visually appealing today but what is leading-edge in technology and has the capacity to grow in appeal, considering the color decisions made today appear on the road in three years.

Color trends are coupled with PPG’s use of the industry’s most innovative pigment technology and styling formulations to effectively showcase how color can transform a base automobile into a dream car. Because PPG is in the business of producing coatings for all surfaces on a vehicle, we never lose sight of the need to transform color trends into replicable paint standards for the global automotive marketplace.